Overview

We built a modern Next.js site integrated with GHL for lead capture and workflows. We also created an AI video avatar that acts as an on-page product expert—answering questions and guiding visitors using a curated knowledge base of services and offerings.

Challenges

Expert At Scale: Provide trustworthy, always-available product expertise without overloading human teams.

Grounded Answers: Ensure the avatar only answers from approved product and services knowledge.

Seamless Handoff: Route qualified leads into GHL with the right tags and context.

Our Solution

Built a Next.js front end with clear CTAs; integrated GHL forms and tracking for pipelines and workflows.

Developed an AI video avatar that uses embeddings and vector search over vetted content for accurate, on-brand responses.

Added guardrails, retrieval prompts, and fallbacks to hand off complex queries to human agents via GHL.

Results

Increased Engagement: Visitors interact longer and get instant, relevant answers from the AI expert.

Qualified Leads: Automatic tagging and routing in GHL improved follow-up speed and context for sales.

Scalable Support: Consistent product guidance without adding headcount.